Urban Automotive Sahara-Inspired Defender by Frijns Unlimited Debuts at Goodwood Festival of Speed 2025
At Frijns Unlimited, our mission is to push boundaries — and this summer, we’ve done just that. We’re excited to unveil our latest custom project: a Land Rover Defender fully fitted with a widebody Urban Automotive bodykit, inspired by the legendary Sahara Defender. This bold and bespoke SUV will make its official debut at the Goodwood Festival of Speed 2025, standing tall among the world’s most iconic builds. Click here to read more...
Our team outfitted this Defender with a range of premium Urban Automotive components, enhancing both its visual presence and on-road performance:
- Rear Spoiler by Urban – Adds a sleek, aerodynamic edge to the boxy silhouette.
- Full Widebody Kit – Aggressively flared arches that give the Defender a wider, more dominant stance.
- Bonnet and Side Vents
- Stunning 22" UC-5 Alloy Wheels – Hand-selected to complement the build’s muscular look.
- Side Steps – Blending convenience with style for an elevated entry experience.
- Painted Brake calipers
- Sahara Yellow Detailing – Carefully applied to highlight key styling lines and pay homage to the Sahara Defender legacy.
- Diverse Interior Upgrades in Alcantara and sahara yellow
This is not just a restyle. It’s a redefinition of what a modern Defender can be — powerful, distinctive, and unafraid to stand out.
See It Live at Goodwood 2025
Catch the reveal of this Urban Defender build at this year’s Goodwood Festival of Speed, one of the most anticipated automotive events in the world. It’s an opportunity to experience our craftsmanship up close, alongside the most innovative and daring machines on the planet.
If you're attending Goodwood, make sure to stop by and see it in person — we promise, it’s even more striking in the metal.
